Survey & Economic Impact Findings:
- In 2008, 81.5% of the sample responded that their use of the trail had influenced a purchase of "hard goods" items including bikes, bike supplies, auto accessories, shoes, clothing and camping gear.
- The average of these "hard goods" purchases was $396.89.
- With an estimated 400,000 trail users in 2008, and an average life span of six years for "hard goods" purchses, this equates to $3,242,760 in trail related revenue.
- 53.3% of the sample responded that their use of the trail had influenced a purchase of "soft goods" including drinks and food items on their most recent visit to the trail.
- The average of these "soft goods" purchses was $11.09.
- With an estimated 400,000 trail users in 2008, this equates to $2,364,388 in trail related revenue.
- Less than 3% of survey respondents included an overnight stay as part of their trail experience so there is insufficient data to include this category in the economic impact analysis.
